Sounds like a B movie title, doesn't it? It isn't - it's amazon.com's program for parents. You get extra discounts on a bunch of parental things, including items by subscription. I'm currently subscribing to two sizes of diapers, wipes, a favorite flavor of baby food, and conditioner for greyautumnrain. The less I have to lug home from the grocery store, the better. You also get three months of free Amazon Prime if you care about that.
I just thought I'd mention it because I think there are a few sets of parents who read this and might be interested.