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Curious about what Yahoo knows about you? Check it out here:

http://info.yahoo.com/privacy/us/yahoo/opt_out/targeting/

Here's an excellent WSJ article on just how pervasive ad tracking and targeting is:

http://online.wsj.com/article/SB10001424052748703940904575395073512989404.html

The technology isn't perfect, though. Evidently Yahoo thinks I'm a 36-45 year old female. No wonder I prefer to play female characters in roleplaying games.

Still, if you want to opt out, here's a page with links to dozens of tracking networks' opt out pages:

http://www.worldprivacyforum.org/cookieoptout.html
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On July 31st, 2010 08:28 am (UTC), izmirian commented:
Apparently I am a 46-55 year old female. They aren't doing too well on the accuracy front here.
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[User Picture]
On July 31st, 2010 05:45 pm (UTC), greyautumnrain commented:
yeah, yahoo things you are me
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On August 1st, 2010 02:19 am (UTC), readsalot commented:
Firefox apparently doesn't qualify for interest based ads. How sad for them. They also don't know much about me, other than that I look at yahoo movies a lot (which is true--I find it the simplest way to find out which movies are playing near me and when.)

Maybe they're just guessing that everyone is a 46-55 year old female? I mean, that's correct for me, but seeing as how they're guessing that for all of us...



On August 1st, 2010 03:15 pm (UTC), llennhoff replied:
They got my gender and age correct. They stressed this was based on the browser I was using at the time - do y'all share computers at all?
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On August 1st, 2010 07:07 pm (UTC), psychohist replied:
Note that my alleged age was 36-45, so they're guessing I'm younger than people I'm actually older than.

I suspect that for me, the fact that pregnancy & childbirth and parenting were two of my major interest categories had something to do with their guess. However, the fact that the most frequent yahoo site I visit is flikr for my wife's pictures may also have something to do with it.

We don't share computers. I use firefox, and it has interest based ad categories for me. Maybe they're just skeptical of firefox on PCs?
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